The use of professional data cleansing services is something which an increasing number of companies are looking at. You may have observed this type of service but not know specifically how it could apply to you, so let’s take a look.

Have you possibly had a client contact you and complain that they got the same letter several times? This is an extremely uncomfortable situation which creates your company look absolutely unskilled, particularly is you can’t work out why it occurred in the first place. The issue with a lot of computer systems comes with the pieces which let employees type in freeform fields rather of using the drop down boxes. This indicates that three various members of the team could enter the same client in three different ways. By using data cleaning services you can deduplicate your method and prevent this frustrating and often costly mistake.

A mistake which is similarly common and generally even more challenging to clarify away is when you send out communications to dead people. Every organization does this now and then and it is difficult to cut it out completely. However, what is preventable is the providing of letters to individuals who passed away a long time ago. There are few more efficient ways of obtaining bad advertising than by sending out letters to people who died years ago, so obtaining them marked as deceased on your system is important.

A identical problem comes when you have a customer on your information who has now shifted and you keep on delivering out things to them at their old address. Again, every workplace does this sometimes but what you should be searching to do is keep this sort of thing to an overall minimum. As well as frustrating the people who get the letters you will also be wasting money by sending out characters which have no opportunity of getting to the right person.

You may be a little more amazed to see that it is achievable to add phone numbers to your data files or verify the ones you currently hold by using data cleansing services. How many organizations have got a list of good searching leads but can’t give them a call to improve things because they don’t have a suitable number? This is particularly helpful when the details which is held is now a bit old and the numbers have modified since the data initially inputted on the system.

DataPlusValue provides a vast array of Data Cleansing and management services for both consumer and B2B.